End of Section 4 Test

1. Who are RAJAR? (1 mark)
RAJAR is an acronym Radio joint audience research, which collates listening figures for over 300 radio station across the UK.

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3. How does BARB collect audience figures (2 marks)
BARB estimates viewing patterns across all TV households, They carry out an established survey with houses that they have carefully picked out and then insert a panel and the house they have chosen carry out what they need.

4. What is the difference between a mainstream and niche audience? (2 marks)
A mainstream audience is the mass audience. It is a big audience and mainstream audiences eead everyday newspapers and magazines. A niche audience is smaller and more specific type of audience. A niche audience has certain needs.

5. Provide an example or a mainstream and niche text? (2 marks)
A mainstream show such as x factor, and I'm a celebrity get me out of here. A niche audience show are shows such as Top gear and shows that only a certain type of person would enjoy to watch.

6. What is imaginary entity? (2 marks)
It is a description of one selective person in your target audience, it describes the physically ad social

7.  Name four uses and gratifications categories (4 marks)


8. Name one passive and one active audience theory and explain it. (4 marks)
Passive: A passive audience theory is the hypodermic model which injects the audience with information. An active theory is Reception and uses and gratifications.

9. Explain 3 of the psychographics categories (6 marks)
Aspires, explorers , resigned...... EXPLAIN IN DETAIL

10. Give an example of a job from each of the demographics (6 marks)
A - Higher managerial administrative or professional
B - intermediate managerial, administrative or professional
C1 - Supervisory or clerical, junior managerial, administrative