Mainstream audience - An audience that consumes a product that appeals to a wide range of age groups and cultures
Niche audience - The audience of a specialist interest media product that may only appeal to a small number of people or those that fall within a specific demographic profile (for example ethnicity, or age)
Demographics - When media producers study the breakdown of their target audiences based on variables in age, ethnicity, gender, economic status or class, level of education, hobbies and interests, and lifestyle choices
Psychographics - Profiling of audience members based on their personal beliefs values, interests and lifestyle.
NRS social grades - A method of classifying demographics based on occupation and income, developed by the National Readership Survey.
RAJAR - The acronym for Radio Joint Audience Research, which collates listening figures for over 300 radio station across the UK .
BARB - The acronym for Broadcasters Audience Research Board which collates viewing figures for all the major UK broadcasters auch as BBC, ITV and sky
Imaginary entity - A term that suggests media producers have a specific audience member in mind before they plan a media product.
Audience profile - The specific demographic variables of an average target audience member for a given media product based on age, gender, income, ethnicity, and interests, that makes them desirable to advertisers and commercial companies.
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