The three main ones are; NRS, BARB, RAJAR
NRS-
- NRS stands for National Readership Survey.
- it was established in 1956
- NRS provide audience research for 95% of adults in Great Britain, ages 15+ who consume news brands and magazines across print, pc and mobile.
- It conducts interviews and questionnaires, by going round door to door and mailing them. With a large sample of 33,225 interviews a year with adults aged 15 and over per year.
RAJAR -
- RAJAR stands for Radio joint audience research and they are the official body in charge of measuring the radio audiences in the UK.
- RAJAR provides audience research for BBC, radio centre and IPA on behalf of the commercial sector.
- It conducts audience research by measurement of audience for all radio services is continuous throughout 50 weeks of the year, but excluding the Christmas and new year holiday period.
- When surveying they focus on all children from ages 10 and over, living in private households all over the UK. Also when they publish figures, the ages are 15+ so that small station can be surveyed the overall adult sample is about 100,000 per year, with each respondent only participating for one week.
- Based on my findings, Virgin media is one of the company's most popular products of RAJAR'S. This is because it has a main business backing it, so a lot of people use it.
- RAJAR is so important and popular because it estimates the listeners of over 300 radio stations, who listens when where and how. It is the trading currency for radio broadcasters, and it is also used by media agencies to plan and radio airtime.
- BARB stands for Broadcasters audience research board. It was found by the major players in the industry it supports, BARB is a non-profit limited company. It is one of the UK's joint currencies
- Broadcasters and the advertising industry would link up with BARB to provide them with their services. BARB is owned by BBC, ITV, channel 4, channel 5, sky and the IPA (institute of practitioners in advertising). BARB provide these broadcasting services with the production of audience viewing figures.
- In order to estimate viewing patterns across all TV households, a carefully selected panel of private homes is recruited.
- The establishment survey is carried out continuously by ipsos MORI in order to track changes in the UK household characteristics.
- All individuals ages 4+ are measured and reported by BARB. Within this, a user may look at any age group they wish.
- One of BARB'S most popular products is the meter that they use to measure the sizes of audiences for the TV channels that they have linked up with and to find out who is watching which advert as they have also linked up with the advertisement industry. This meter enables them to keep an ongoing theoretical eye over they're viewers to find out what they're watching
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