1. How could an independent company be at a disadvantage compared to a conglomerate (1 mark)
2. Name two benefits of being an independent company (2 marks)
3. What is a public service broadcast and what does it aim to do? (2 marks)
BBC/channel 4: public services broadcasting refers to TV programmes that are broadcast for the public benefit rather than for purely commercial purposes.
4. Provide two examples of synergy you have seen recently of a brand/product (2 marks)
ITV and the X factor (TV show, app, twitter, facebook)
5. What is a joint venture (2 marks)
This is where separate companies come together to benefit each other. EG warp film and film4 worked together to produce the film 'four lions'. This was subsequently advantageous for film 4 as the film was later distributed.
6. How does the BBC use cross media ownership? (2 marks)
They have their own radio stations, TV, magazine
7. What are the three stages of the production process? can you define them? (3 marks)
Pre-production means planning
Production is the making of a product i.e. filming, recording etc
Post - production is the editing stage i.e. arranging footage
8.
9. Name one job role from each stage of a film production process? (3 marks)
Pre-production : story boarders, marketers.
Production: camera men, voiceovers etc.
Post production: editors, sound editors.
10. The American film industry is dominated by the Big 6. Name 3 implications of this type of ownership structure.
Pros -
brand identity
high production values/mass audience are targeted though
This looks good so far Hannah, but there are posts missing from Section 1. I've summarised them for you below to help with your revision, please make sure you complete them.
ReplyDeleteLooking at News International vs Mirror Group
• Televisual (http://www.televisual.com/blog-detail/The-UKs-top-100-TV-production-companies_bid-380.html) has a breakdown of the top 100 independent TV production companies in the UK that may be useful as a starting point for this task.
For each company find:
1. Evidence that it is an independent company OR evidence that it is a conglomerate company (i.e. what are its subsidiaries? cross media ownership examples?).
2. Example of synergy.
3. Examples of joint ventures.
What are the similarities and differences between their chosen companies?
Job roles
The Prospects website (http://www.prospects.ac.uk/) could be a useful starting point for learners to further investigate the requirements and responsibilities of the job roles to add to the above starter/ group task and present their findings to the group.
As well as the above, you are missing work from Section 2. Please look at the list below of tasks that you need to complete - also look on insight for any powerpoints to help.
ReplyDeleteSection 2
Traditional methods of advertising, with examples
Contemporary methods of advertising, with examples
Example of a marketing/advertising strategy for a real film involving both methods
Evaluate different methods – You were provided with examples and then had to evaluate them yourself
Introduction to distribution, traditional
Looking at contemporary Distribution
Technological convergence and its impact, evaluating how they think the same film would be marketed in the present day. For example, social media, range of devices for the audience to see the marketing campaign etc. Example: wiseGEEK (http://www.wisegeek.org/what-is-technological-convergence.htm) explains what technological convergence is and the effects on hardware, internet and the advantages and criticisms.