Representation -Laura Mulvey (1975) - objectification of women in the media
Genre - Rick Altman (1999) - audience pleasures
Narrative - Propps analysis of folk tales (1920's)
1). How did Mulvey believe women are presented in all media texts?
There is the concept of a gaze, it is a concept that deals with how an audience views the people presented. This concept also insinuates the features of the male gaze and how men see women that are presented. The camera lingers on the curves of the female body. There is also criticism of Mulvey and the gaze theory a some women enjoy being 'looked ' at
2). What did Altman argue are the three main pleasures of genre?
EMOTIONAL PLEASURES - The emotional pleasures offered to audiences of genre films are particularly significant when they generate a strong audience.
VISCERAL PLEASURES - These are 'gut' responses and are defined by how the films stylistic construction ellcites a physical effort upon its audience.
INTELLECTUAL PLEASURES - Certain film genres such as thrillers offer the pleasure in trying to unravel a mystery or a puzzle.
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