1. product reach
- Circulation - the number of people who purchase a print product.
- Readership - The number of people who read a print product as part of second hand consumption.
2. Audience feedback - When the audience provide a media producer with feedback about a product or brand.
- Gap in the market - the identification of a group of potential customers who are not yet purchasing a product or the realization by an institution that there is a need for a new type of product or brand.
3. Competitors - Media institutions, products, brands which are direct rivals against each other.
Examples of other magazines.
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