Thursday, 8 December 2016

Section 5 - Secondary Research: Readership Numbers of Heat magazine

Print, PC, Mobile and tablet net reach: 1925 net reach of the brand across print, PC, mobile and tablet (de-duplicated)

Print: 1579 readers of the print title (but could consume digital content the website via PC, laptop, mobile and tablet)

PC: 41 visitors to the website via PC or laptop (but could also read the print title or consume digital content via mobile or tablet)

Mobile and tablet: 433 consume digital content via mobile or tablet (but could also read the print title or visit the website via PC or laptop)

Increase with PC, mobile and tablet: +19.2% percentage readership increase to the print title when PC, mobile and tablet visitors are included

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