Section 6 - Researching organisations

BBFC - British Board of Film Classification

What do they do?

The BBFC is the UK's regulator of film and video, providing age ratings such as U, PG and 12A. They are a designated body so they have legal powers to rate, and sometimes cut or even reject works. There decisions are based on public consultation and their guideline's which from a contract between the public, the film industry and the BBFC themselves.

They aim to ensure that children and all film watchers are protected from harm and illegal material, and they can make informed decisions about their viewing choices. The examiners watch films in a special cinema built in the basement of the BBFC offices.

What is classification?
Films that are realised are normally classified by at least two examiners using the published guidelines. The decision is usually made by a senior examiner, but if the  examiners are in any doubt or do not agree, or if important policies are involved then the work may be seen by other members of the board including the chief executive and presidential team.
Examiners look at issues such as discrimination, drugs, horror, language, imitable behaviour, nudity, sex, sexual violence, theme and violence when making decisions. They consider context, the tone and impact of a work (how it makes the audience feel) and the release format (as DVDS are watched in the home, there is a higher risk of underage viewing)

Case study: Attack the block 
Is a British horror movie. It is clear from the characters in the movie that the tone of the work and the general address, that it had strong appeal to older teenager viewers. The film uses frequent strong language.


IPSO
IPSO stands for the Independent Press Standards Organisation

What IPSO does?

• They regulate over 1500 print and 1100 online titles
• Takes complaints about possible breaches of the editors code of practice
• Help with unwanted press attention or harassment concerns
• Advice about the editors code
• Advice for editors and journalists
• information about IPSO's work
• Journalists ' Whistleblowing hotline

IPSOS vision, mission and values

Their vision is a trusted, free and responsible press, reinforced by independent , effective regulation.

Their mission is to:

• To support those who feel wronged by the press
• To uphold the highest professional standards in the UK press
• To determine whether standards have been breached and provide redress if so.

Values:

Independent:

Section 6 - Be able to evaluate legal, ethical and regulatory issues assosicated with media products

Impact of media products on their audience:

Films that include violent content:

Suicide squad - 15
This is a suitable age certificate because the film features threat and violence and would not be suitable for younger viewers.

Fast and furious - 12
In the US this film is rated PG-13.
Contains Sex and nudity, violence and gore, alcohol/drug's/smoking, frightening and intense scenes. I think this film should be a higher rating because there are so many aspects that a 12 year old shouldn't see such as sexual scenes.

James bond spectre and sky fall - 12 and 12
Hostel - 18
The purge - 15
Saw - 18

The media effects debate.
The academic and social debate as to whether media has a negative impact on audience members. The many academic viewpoints and theories regarding the effects of media on audiences can be
divided into two main arguments; passive audience theory and active audience theory.

Passive audience

A collection of academic viewpoints that stress that audiences are unable to reject media messages and are subject to negative effects from the media they consume.

• Hypodermic syringe model: Inject ideas into the audiences mind and then believe what they see.
• Cultivation theory
• Desensitisation: The idea that prolonged exposure to violent images numbs the effect of them. The more you become accustomed to violent images, the less likely they are to have an impact on the audience.

Moral panic:
When the media creates fear in the population over an issue that appears to threaten or harm normal social order.

E.G Jamie Bolger case based on Chucky.
Killer clowns from the purge - Few months ago people were dressing up as clowns to scare people.
Pokémon Go - people standing at pokey stops waiting to kill someone

http://www.bbc.co.uk/news/technology-33960075

The article talks about a moral panic that swept the country about video games making people violent. The public believed that by young people playing video games they would pick up the anti social behaviour and portray it in their own lives. The writer of the article says that.

Section 5: Analysing audience research

1. Market possibilities: the ways in which institutions believe their brand or product can expand into another medium as a cross-media product or spin off.

HEAT MAGAZINE:

• Website
• Androids app on google play
• Exercise DVD titled: Get that celeb look

For my magazine I want to have:

• A website
• An app
• Print edition weekly
• Instagram/face book/twitter page

Section 5: Research into Seventeen magazine

Seventeen Magazine is based in New York City on 57th Street. It is an American magazine for teenagers. The reader base for the magazine is ages 10-to-21 year old females. When it began it aimed towards inspiring teenage girls to become model workers. Seventeen took a fashion and romance oriented approach in presenting its material whilst promoting self-confidence in young women. Seventeen enhanced the role of teenagers as consumers of popular culture.

Section 5 - Secondary research:Other magazines like mine

All these magazines that are in the same category as my one magazine 'XOXO.' They are all gossip magazines.

Section 5 - Secondary Research: Readership Numbers of Heat magazine

Print, PC, Mobile and tablet net reach: 1925 net reach of the brand across print, PC, mobile and tablet (de-duplicated)

Print: 1579 readers of the print title (but could consume digital content the website via PC, laptop, mobile and tablet)

PC: 41 visitors to the website via PC or laptop (but could also read the print title or consume digital content via mobile or tablet)

Mobile and tablet: 433 consume digital content via mobile or tablet (but could also read the print title or visit the website via PC or laptop)

Increase with PC, mobile and tablet: +19.2% percentage readership increase to the print title when PC, mobile and tablet visitors are included

Section 5 - Be able to evaluate reserch data used by media institutions

Purpose of research :

1. product reach

• Circulation - the number of people who purchase a print product.
• Readership - The number of people who read a print product as part of second hand consumption.

2. Audience feedback - When the audience provide a media producer with feedback about a product or brand.

• Gap in the market - the identification of a group of potential customers who are not yet purchasing a product or the realization by an institution that there is a need for a new type of product or brand.

3. Competitors - Media institutions, products, brands which are direct rivals against each other.

Examples of other magazines.

Section 5 - Secondary research: Magazine reviews

                                               
Heat magazine is one of the most popular gossip magazines. They love to write about all the latest celebrity gossip and people love to read about it!
Heat magazine talks about new celeb homes and relationships and the normal rumours. Heat is aimed at an adult audience however a lot of young people also like to read it

Another popular Gossip/fashion magazine is OK! They write about all the latest celebs and their personal gossip. Children today are reading magazines such as OK! and HEAT instead of reading books. Boys and girls as young as the age of 11 said that they preferred reading about pop stars and models such as Amy Winehouse and Kate moss to reading books by authors like Jaqueline Wilson.

I found this information from the telegraph.co.uk