Section 1: understanding the Ownership Models of institution

You will learn:

• the different types of contemporary media ownership and operating models
• different types of media industries and specialist providers within these industries (i.e. magazines, newspapers, television, film, web, radio, computer games)
• compare the difference between private congolomerate structures, independent companies and public service model (i.e commercial objectives, purpose, audience)
• how media companies operate (i.e different parts of a company that contribute to wider production processes, vertical and horizontal integration)
• use of synergy and cross-media promotion of media products 
• different types of job roles in media organisations (e.g. for film- director, camera operator, editor, MUA.)
• production processes behind media products.

Indépendant VS. conglomerate 

Conglomerate - a large company that owns other companies in different industries (disney owns pixar animation, disney resorts and many more)

Independant - Small production company that does not have any subsidiary products (e.g. Warp films, vertigo films)

Cross media Ownership - The ownership of multiple media businesses by a person or corporation

Public service broadcaster-  broadcasting media for the benefit of the people (e.g. BBC, news)

Joint venture- A business arrangement which two or more parties agree to pool their resources together for the purpose of accomplishing a task

Synergy - When two or more entities work together for a final outcome that is advantageous for all.

Conglomerate Companies

• A conglomerate company is the combination between two or more corporations.
• The Walt Disney company is the third largest global media conglomerate. It was found in 1923 by Walt Disney and his brother Roy 
• It owns Walt Disney internet group, Walt Disney pictures, including Pixar animation studios, Disney publishing worldwide, 11 theme parks, a cruise line and so much more.
• Walt Disney has many production companies such as Disney nature and walt Disney studios motion pictures.

     Advantages of a conglomerate companies

• Conglomerate can reduce their investment risk 
• These structures can create a capital market within the group to allow growth of the conglomerate
• a conglomerate can grow by acquiring companies.

    Disadvantages of conglomerate companies

• Management costs increases due to size the group
• focus is lost, and it is difficult to manage unrelated and well diversified business effectively
• Due to multinational business, conglomerates often contact cultural difference due to which values are destroyed

        Independent companies

• An independent company is a company that is free from outside control. It usually means a private owned establishment.
• independent companies refer to any form of media, such as radio, TV, newspapers and the internet which is free influence by government or corporate interests.