Section 1 - Miss Begum

Friday 16th September

Unit 1 - media products and audiences

1. understand the ownership models of media institutions

2. understand how media products are advertised + distributed

3. understand how meaning is created in media products

4. understand the target audiences of media products

5. be able to evaluate research data used by media institutions

6. be able to evaluate legal, ethical and regulatory issues associated with media products.

instituions - who is creating the media product.

Definitions 

COMMERCIAL - 

A commercial is related to buying and selling things. It is intended to make a profit. It is usually a television or radio advertisement which promotes things that need to be sold.

E.G supermarkets like tescos have an advert to promote there supermarket

          

VERTICAL INTEGRATION -

Vertical integration is the process which a media instituion owns several companies at different stages of the production or the supply chain. 

E.G. Warner bros is owned by Time warner, which is a huge multi-national media conglomerate.

HORIZONTAL INTEGRATION -

Horizontal integration is when there is a situation with two firms in the same industry and at the same stage of production come together.
It is where an organisation develops by buying up competitors in the same section of the market E.G. one music publisher buys out other small music publishers.
E.G. BBC/Dragons Den

PRODUCTION PROCESS- 

In any film, there are a number of stages to go through in order to get the film to an audience. The stages very depending on what the project is, however in every production process there are similiar steps. 

The stages:

• development or negotiating a brief
• pre-production 
• production 
• post-production
• distribution
• exhibition