- Font is key to conveying a theme or tone.
- Fonts can be emotive.
- Graphic features - iconography that helps to create a them
Different kind of emotions/themes for texts:
- Loneliness
- Sadness
- Gothic
- Future
- Romance
- Fun
- Scared
- Traditional
- Exciting
- Angry
- Danger
- Technology
- Holiday
- Christmas
- Death
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