Section 1: Ownership in the fillm industry

Horizontal Integration -

• A production company expands into other areas of one industry. It is shared across.
• The company can develop in a particular area of production or they can buy out another company that deals with these areas.
• E.g. Casino Royale was mostly made by Sony. Sony owns companies such as Columbia pictures, however other companies were involved in the production such as eon productions.

Vertical Integration -

• The production company has complete ownership of the production, distribution and exhibition of the film.
• It is all passed down.
• They receive all of the profit - Brand identity
• E.g. Walt Disney studios motion pictures

The big six -

• The American film industry is dominated by 6 big film studios

1. Walt Disney pictures (Pixar)
2. universal pictures (DreamWorks Animation)
3. 20th century fox (sky)
4. Paramount (MTV)
5. Columbia pictures (Sony)
6. Warner Brothers (DC films)

The big 6 produce and exile amazing movies, they break barriers and are able to access unbelievable facilities. With exposure to almost any location and a bank balance that has no limits, the big six don't have limitation.

Owning 90% of the media in America their influence is big although not always for the greater good. With people comparing the big 6 to a puppeteer who actively inject their active audience with their thoughts and feelings through their movies and TV shows