1. What subsidiaries does Disney own in production, marketing, distribution and merchandising?
- Pixar
- Hulu
- Disney store
- Marvel toys
- ABC (American broadcasting company)
- Disney cruise line
- radio Disney
2. What are the benefits of being a conglomerate company?
- more money
- synergy - promoting /marketing each others products
- easier to target mass audience
3. What would an independent company need to do to compete?
- independent company would need joint ventures to distribute/exchange products. However the internet is making this easier.
An okay blog post although a little brief and most of it seems to be copied from my powerpoint. You are supposed to come up with your own answers/examples. Can you elaborate on each of your points? Are the companies you have named production, marketing, distribution, merchandising? What does having more money allow a conglomerate company to do?
ReplyDeleteMs B