PSB - public service broadcasting - Section 1

PSB

Public service broadcasting refers to media outlets, (e.g. TV programmes, radios), that are broadcasted for the public benefit rather than for purely commercial purposes.

Why would they be shown?

• These things usually aren't commercially viable to mass market such as documentaries and educational programmes.
• BBC was the first PSB in the UK. They are funded by consumers license fees rather than advertisements.
• Top 100 independent TV companies

ITV and Netflix - 

1. Is it a conglomerate or an independent company and how do you know?

ITV stands for independent television which means that ITV is an independent company. Netflix is also an independent company because it does not own any other companies.

2.  How does the company use synergy? 

ITV use synergy because they present themselves by having a channel on television and by having there own websites. They also have a lot of advertisement around the world. Netflix uses synergy as they have apps on mobile phones and it is used on the internet.

3. How does the company use joint venture?

BBC, itv, and channel 4 are all linked together with the creation of a commercial three-way joint venture to launch an on-demand content service. Netflix have a joint venture with CW network, who are in partnership with warner brothers.